Lost Weekend Cancelled At 11th Hour
News posted Monday, March 1 2010 at 10:00 AM.
Related: Lost Weekend.
It started out with bold intentions: to emulate Victoria’s ever-popular Meredith Music Festival at a natural amphitheatre on the outskirts of Brisbane. But even Meredith didn’t have the likes of The Brian Jonestown Massacre, Dinosaur Jr, Dirty Projectors and The Drones in its inaugural year.
The Lost Weekend has become the latest casualty of Australia’s summer festival circuit, and like Blueprint, it appears to be another case of too much too soon. The festival was originally scheduled to take place at the Ivory’s Rock conference centre over three days next weekend, but shifted to the Brisbane River Stage over two days due to an apparent licensing dispute. When organisers couldn’t cover the shortfall in ticket sales, they decided to pull the plug.
“After moving from Ivory's Rock to the Brisbane River Stage, The Lost Weekend has had insufficient time to achieve critical mass and we have been left with no choice but to cancel the event,” a brief statement on the Lost Weekend website read. “We apologise to the real music fans that have supported The Lost Weekend and purchased tickets.”
While the writing appeared to be on the wall from the moment a venue change was announced, festival publicist Marc Mancini said organisers waited until the last possible minute to “give ticket sales and the festival a chance”. The fact that media accreditation was confirmed a mere two days before the event’s demise is an indication of how close that decision came.
“We literally only found out about any news of the festival's cancellation only two hours prior to the actual press release going out,” Mancini said. “The last thing the promoter wanted was to cancel the event as he has already invested a lot of time and money in to the festival which he now wont be able to recoup.”
Full refunds will be available from the point-of-purchase as of this week, with Tumbleweed reportedly making alternative arrangements for a club show in Brisbane on Sunday night (March 7). As for the festival’s future, Mancini said it’s too early to speculate. “There is a chance it could return and the promoter may re-evaluate the structure of the festival, but [it’s] hard to say at the moment."