Rubber Says Goodbye To The CD
News posted Tuesday, April 20 2010 at 01:00 PM.
Related: Rubber Records.
After two decades of physical releases, Rubber Records are about to stay sayonara to the CD. The Melbourne-based independent label – home to the likes of The Underground Lovers, Even and The Casanovas – says that with the launch of a digital download service, they will cease selling CDs in retail stores.
“Physical retail distribution is dictated by a business model that no longer works for either the customer, the artist or the label,” Rubber MD David Vodicka said in a statement.
“It’s also anti-competitive. We can’t sell-in direct to the biggest national retailer JB Hi Fi, we have to go through a third party distributor with an account. Distributors take a minimum cut of 25 percent, and we have to pass that onto the consumer. There’s no point in engaging in this model as it currently stands. We’ll consider it in the future, but only if it works for us."
Before switching to digital, the label will host a final sale of its physical and CD back catalogue at its West Melbourne warehouse on May 15. All remaining stock will be destroyed – so, yes, this will be your absolute last opportunity to purchase anything by 1200 Techniques.
The first release through Rubber’s new model will be Always Coming Down, the second album from Cordrazine, on August 14.