Rubber Says Goodbye To The CD
News posted Tuesday, April 20 2010 at 01:00 PM.
Related: Rubber Records.
After two decades of physical releases, Rubber Records are about to stay sayonara to the CD. The Melbourne-based independent label – home to the likes of The Underground Lovers, Even and The Casanovas – says that with the launch of a digital download service, they will cease selling CDs in retail stores.
“Physical retail distribution is dictated by a business model that no longer works for either the customer, the artist or the label,” Rubber MD David Vodicka said in a statement.
“It’s also anti-competitive. We can’t sell-in direct to the biggest national retailer JB Hi Fi, we have to go through a third party distributor with an account. Distributors take a minimum cut of 25 percent, and we have to pass that onto the consumer. There’s no point in engaging in this model as it currently stands. We’ll consider it in the future, but only if it works for us."
Before switching to digital, the label will host a final sale of its physical and CD back catalogue at its West Melbourne warehouse on May 15. All remaining stock will be destroyed – so, yes, this will be your absolute last opportunity to purchase anything by 1200 Techniques.
The first release through Rubber’s new model will be Always Coming Down, the second album from Cordrazine, on August 14.
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a sign of the times....
oh, yes, could someone get down there and pick me up a cheap copy of 1200 Techniques' album. what do you mean they're already cheap as chips at the local 2nd hand store? well what else is on rubber then?
Even and the Casanovas will sell even less records now!?
as someone's who's external hard-drive recently crashed, losing about 750gb of music in one fell swoop sucks.
fortunately, i have my absolute fave stuff all on cd, so i can always re-encode the majority of it.
with this sort of model, that won't ever be possible.
dont you just re-download it?
casanovas sold about 16,000 copies of their second album. that's enough isn't it?
that fucking sucks whatwhat, but i gotta say... anyone sensible would back up their system.
i would presume that would mean paying for it again - doubt you can d/l stuff multiple times if you've only purchased it the once and, say, 6 years has gone by.
(lots of the stuff i lost was bootlegs and the like that i will be able to find again; although i doubt all of it.)
Depends on the site. eMusic allows multiple downloads if you lose your copy, and I think iTunes does as well (although my recollection is you had to contact them to get them to enable it for your account)
Bold? yeah, kinda.
Brave? Absolutely!
They could have re-signed with an indie AND launched their digital initiative.
Will be interesting to see how things unfold.
yep who else will be next to follow suit
...Just bought another copy of ''In Stereo''. This was a great reminder!
Sooooo . . . just deal with independants!? JB seem to be scaling down their music departments gradually anyway. Once the shining torch of each store, now the 'down the back' obligatory section. They make more money out of computers/hi-fi/accessories! They too are suffering with downloads on the constant rise.
Were they just using the wrong distributor? Poor releases?
Artists:
The Scientists Of Modern Music
Hot Little Hands
Ice Cream Hands
The Casanovas
Record Producer
The Exploders
Gareth Skinner
Even
N'Fa
Underground Lovers
GB3
She's The Driver
T-Rek
Cordrazine
Looks a bit stagnant to me.
or, er... you could just back it up.
also. 750Gb? that's like...7000+ hours of music or something. (or was it all FLACed?)
So will only digital copies be available for airplay? What will they supply the stations with?
The bands will come down and play live in the studio each time they want to be heard on air.
back up the back up? that just seems silly... although in retrospect i wish i'd backed up a lot of the downloaded stuff. but that'd defeat the purpose of having it in one easy-to-look-after tb box. of course, it's easy to break if you let an 8 month old at it...
a lot of it was wav files, or 320kbps cd transferred mp3s. the idea of re-encoding my collection does not thrill me.
anyone who thinks that roster is viable digitally is having a laugh.
i wonder if the acts are able to manufacture their own physical product to sell at shows?
Err, a backup is a second copy, not an external disk with the sole copy of your data.
rigid said 1 hour ago:
casanovas sold about 16,000 copies of their second album. that's enough isn't it?
fuck that is MASSIVE sales!!!
rightfully fucking so in my opinion - great fkn band
also - nice little owning there rigid - nice
Fair call, I don't know how much is ''enough'' anyway.
That’s pretty impressive, especially for an Australian band.
It is. I still think they aren't that well known, but I guess they did support Motorhead and Motley Crue, probably won them some fans
I question that figure.
Were they popular overseas?
Not that I know. Most people have heard the name but have not had a listen. I really like them!
not to take anything away from the casanovas, but fuck, we set the bar low here. just sayin'.
0.08% of the countries population own that record!
dude, a gold record here is 35,000 SHIPPED. not sold. there just aren't that many people who buy music (and even fewer these days).
i remember something about japanese sales in one month surpassing total australian sales, or something like that. that album did well in japan anyway.
If the lights they fell, do you think you could tell?
ok. fair enough
i think i'd like to do it. imagine hearing another chat's complete cd collection. could be very entertaining and educational. i'd do it for a free lunch for every day that it takes.
I told you I don't know that song, Random.
Surely.
my old label - grab some humbug while you still can, people. LOL.
35,000 for Gold? fuck we are small potatoes.
i wonder if any Australian band out there is actually smart enough to re-record their vocals in phonetic Spanish or Japanese and tap into new markets with a bit of savvy marketing and essentially the same product. be easier than trying to crack the other fashion-addled anglophone markets.
does anyone know of anyone who's done it?
Not really. It's proportionately higher than the UK and other markets.
I did French and Japanese language versions with a UK band and it doesn't really work. The Japanese thought it was an inferior, novelty version of the original (which it was), and the French thought it was a patronising and idiotic attempt to get round France's tough French Language Content Quotas (which it was). It doesn't really work.
There was a release from this label back in 1999 by Weston, a pop punk band from the US called ''Return From Mono'', though it couldn't be found freaking anywhere. I always wanted it. Never did get it.
That is all.
rubber got off to a great start with two incredible prisonshake comps and a boys form nowhere 12''. that was all the label ever did that interested me, personally.
the beatles.
this sucks. i don't buy digital, i like physical music.
oh well, will there be records on sale too? my vinyl has been destroyed and i need another copy of 'less is more' without rat teeth marks.
no one seems to have read the press release properly - there WILL BE physical CDs in the future, but these will be sold in ltd editions, and direct from the Rubber website. ie: you won't be able to buy the CDs in shops.
Additionally, you will be able to buy downloads from the Rubber site, cheaper than from iTunes.
And there will also be the capability to sell bundles of music + merch in ltd quantities, etc.
that sounds like cop talk. Are you a cop?
They're Australian?
It's too bad because I think CDs are the only way to remember that before mp3, there was a shop!
Im sure people had the same argument when they phased out the edison roll.
But maybe they bitched with smoke signals instead of on M+N.