Melbourne’s The Triangles Hit No.1 In Spain
News posted Friday, June 4 2010 at 12:00 PM.
Related: The Triangles.
An Australian band has rocketed to the top of the Spanish charts thanks to their placement in a summer ad campaign for Spanish beer Estrella Damm.
The Triangles, a Melbourne-based five-piece, hit number one on the Spanish iTunes singles chart yesterday (June 3) with their song ‘Applejack’, putting them ahead of Ke$ha, Lady Gaga and Eurovision song contest winner Lena. The spot features ‘Applejack’ played in its entirety, with cameos of the band performing the song amid summertime frivolity in Menorca, an island off the south coast of Spain. The campaign has just gone live and has hit nearly one million views on YouTube.
“To be invited over to Spain to appear in the clip itself was just incredible,” said Kath Simpson from The Triangles. “When we were recording the song a few years back, we never dreamed it would be topping any charts, here or overseas.”
The song’s appearance in the ad was brokered by Melbourne-based Music Supervision company Level Two, who are also music supervisors for the Underbelly series, as well as a numerous other film and TV productions. Over the past 12 months, Level Two have secured placements for The Temper Trap and Qua in the US, Holly Thorsby in Portugal, Brisbane’s The Villians of Wilhelm in Europe and Melbourne’s The Cheats in Vietnam.