Whole Lotta Rosé: AC/DC Launches Wine
News posted Tuesday, August 16 2011 at 03:00 PM.
A band synonymous with bourbon in a can has launched their own brand of wine.
Not content with making a reported $131-million last year, AC/DC have teamed up with Warburn Estate for a series of mid-priced drops sourced from South Australia’s Coonawarra and Barossa valley regions.
They include: Highway to Hell Cabernet Sauvignon, You Shook Me All Night Long Moscato and Back in Black Shiraz, which is sure to be popular with Airbourne singer Joel O’Keefe, who infamously sculled a bottle of the stuff on stage at this year’s Golden Plains.
The range will be available exclusively from August 18 in Dan Murphy's, BWS and Woolworths Liquor stores nationally. Steve Donohue, general manager of buying for the Woolworths Liquor Group, said the celebrity-branded wines were part of a “world-wide phenomena”. Other Australian acts to get in on the liquor-branding game include The Temper Trap, who designed a label for Melbourne micro-brewery Nelson in 2009.