RocKwiz Urges Punters To Stay In: ‘Going Out To Gigs Is Scary’
News posted Monday, July 2 2012 at 09:00 AM.
Why go out and see a band when you can stay home and watch a music quiz show?
This is the crux of a promo for the new series of SBS’ RocKwiz, which airs nationally on July 7. The clip features a trio of punters being chased out of a pub by zombie hipsters. “Face it: going out to see gigs is pretty scary now,” booms the voiceover guy in an ominous voice. “Escape the hipster apocalypse – stay in and rock with RocKwiz. The best gig in town is at home.”
Playing into the kind of unfounded hysteria that lead to a link between live music and alcohol-related violence, the clip comes at a very precarious time for Australia’s live music scene, with venues including Melbourne’s East Brunswick Club, Phoenix Public House and The Palace, Adelaide’s Jade Monkey, Brisbane’s The Tivoli and Sydney’s The Basement either closed or up for sale.
Some have taken to Facebook to air their “disgust” with the ad, urging viewers to lodge a complaint via the SBS’ website. “Your local live bands invest a huge amount of time and money into entertaining the community and it is hard enough to get a crowd out to a gig as it is without ads such as this raising the middle finger to musicians and fans alike,” wrote one user.
Another said they won’t be watching the show again: “Yeah, it's bloody shameful. Sure there are a lot of awful hipster bands about, but the idea we'd be better off staying home and watching telly is exactly why the garbage prevails. This ad was created by people who care not one whit about music. RocKwiz has lost a fan and viewer.”